Turning campaign inspiration into a shoppable moment.
I designed an accessible shoppable-image system that helps guests find and buy the products in campaign photography.
33.6%team-reported increase in campaign-image engagement
Product designer · Helsinki, Finland
I turn complex shopping journeys into confident decisions.
With thoughtful interactions and systems that hold up.
Seven years designing commerce and discovery.
Selected work for lululemon and Dufresne.
Explore selected work Helsinki, Finland
Selected work
Three shipped experiences. The decisions behind them.
Making a complex furniture purchase feel simple.
I redesigned key moments across product, cart, and checkout so guests could understand protection plans, delivery, and financing when they needed them.
46 of 50surveyed guests reported greater confidence in deciding
Turning product recommendations into complete looks.
I shaped a clear, accessible outfit experience around machine-learning recommendations, keeping the current item anchored while guests explored complementary products.
2.35% → 5%team-reported web engagement
A little about me
Good design connects a person’s decision to the reality behind it.
I’m Michael, a product designer based in Helsinki. I started by building B2B storefronts, where I learned how closely a useful interface depends on the operations behind it.
That perspective has stayed with me. I work across research, strategy, and interaction design, partnering with engineering, product, research, and merchandising teams from discovery through delivery.
My focus is commerce and discovery: helping people make sense of products, navigate complexity, and feel confident about their next step.
- Based in
- Helsinki, Finland
- Languages
- English · Learning Finnish
- Practice
- Research, interaction design & systems
01 / Understand
Find the real decision.
Use research to understand where people hesitate and what they need to move forward.
02 / Connect
Design the whole journey.
Connect individual interactions to the customer’s goal and the team’s operational reality.
03 / Make it work
Build for real conditions.
Consider accessibility, changing content, platform limits, and the details that appear after launch.