01 / At a glance
Connect the moments between inspiration and purchase.
The short version
I helped define an outfitting strategy across the guest journey. It connected product discovery, inspiration, and shopping, providing a foundation for Shop the Look and Outfit Inspiration.
My contribution: research prioritization, concept facilitation, and a phased experience roadmap with product design, the Product Manager, and UX Research.
The work ran from Q2 FY21 to Q3 FY22. Its outcome was a shared direction and capabilities for connected features, rather than a standalone conversion result.
02 / The opportunity
Single-item journeys left a gap in outfitting.
Guests often came to lululemon for a familiar product or category, then looked elsewhere for styling inspiration. At the same time, separate teams could create outfitting features that did not connect into one experience.
We needed a shared view of the journey: how a guest discovers a look, understands its pieces, finds useful alternatives, and buys more than one item.
03 / Research priorities
Turn ambiguity into questions worth answering.
I partnered with the Product Manager to define roles, milestones, and a regular leadership update every two weeks. We organized research around four guest archetypes with different priorities: versatility, performance, style, and influencer-led inspiration.
Before developing the research, we sorted open questions by value and urgency. That helped distinguish what the team needed to understand immediately from questions for later phases.
04 / Concepts & roadmap
Align on opportunities, then stage the investment.
I led a workshop that produced five directions: Collage View, Grid View, Vary Combinations, Mannequin, and Shop the Image. We compared guest value and feasibility before taking a shortlist to senior leadership for prioritization.
Treat outfitting as a journey.
Connect discovery, product detail, and purchase rather than assigning the whole experience to one component.
Define capabilities teams can share.
Product relationships, imagery, and reusable interaction patterns could support multiple experiences.
Make the roadmap incremental.
Start by introducing outfits and making them shoppable, then improve visibility and move toward more personalized recommendations.
05 / What it enabled
A common direction for two shipped experiences.
The framework aligned product, merchandising, research, and engineering around a connected outfitting model. It became the foundation for two complementary features.
Campaign discoveryShop the Look ↗
Identify and shop the products featured in campaign imagery.
Product discoveryOutfit Inspiration ↗
Understand how the current product works with complementary items.
What I’d carry forward
A strategy becomes useful when it guides specific product decisions. Connecting the framework to a phased roadmap and reusable patterns helped teams act on it. The two feature case studies document their own outcomes; their performance figures are not attributed to the strategy separately.
