@font-face{font-family:Manrope;src:url('/assets/manrope-regular.ttf') format('truetype');font-style:normal;font-weight:400;font-display:swap}
@font-face{font-family:Manrope;src:url('/assets/manrope-semibold.ttf') format('truetype');font-style:normal;font-weight:500 600;font-display:swap}
@font-face{font-family:Manrope;src:url('/assets/manrope-bold.ttf') format('truetype');font-style:normal;font-weight:700 900;font-display:swap}
:root{--ink:#18191b;--muted:#64666b;--subtle:#85888b;--paper:#fff;--line:#e3e4e5;--soft:#f5f5f3;--accent:#af253b;--accent-light:#faedef;--max:1280px;--gutter:48px;--header:90px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:120px}body{margin:0;font-family:Manrope,Arial,sans-serif;background:var(--paper);color:var(--ink);font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}button:disabled{cursor:default}img,svg{display:block;max-width:100%}img{height:auto}h1,h2,h3,h4,p,figure{margin:0}h1,h2,h3,h4{font-weight:600;line-height:1.18}h1,h2{letter-spacing:-.045em}h3{letter-spacing:-.03em}p+p{margin-top:20px}ul{padding-left:22px}::selection{background:#f5d9df;color:#41111a}:focus-visible{outline:2px solid var(--accent);outline-offset:6px;border-radius:3px}.wrap{max-width:var(--max);margin-inline:auto;padding-inline:var(--gutter)}.eyebrow{font-family:ui-monospace,SFMono-Regular,Consolas,monospace;font-size:11px;font-weight:400;line-height:1.5;letter-spacing:.11em;text-transform:uppercase}.muted{color:var(--muted)}.accent{color:var(--accent)}.arrow{display:inline-flex;align-items:center;justify-content:center;flex-shrink:0;width:28px;height:28px}.arrow svg{width:23px;height:23px}.skip-link{position:fixed;left:24px;top:-80px;z-index:100;padding:10px 18px;background:var(--ink);color:white}.skip-link:focus{top:16px}.site-header{height:var(--header);position:sticky;top:0;z-index:30;background:rgba(255,255,255,.96);backdrop-filter:blur(16px);border-bottom:1px solid transparent;transition:border-color .2s}.site-header.scrolled{border-color:var(--line)}.header-inner{height:100%;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;align-items:center;gap:13px;font-weight:700;font-size:15px;letter-spacing:-.025em;line-height:1.3}.brand-mark{width:28px;height:28px;color:var(--accent)}.brand small{display:block;margin-top:4px;color:var(--muted);font-size:11px;letter-spacing:0;font-weight:400}.main-nav{display:flex;align-items:center;gap:32px;font-size:14px}.main-nav>a{position:relative;padding:8px 0}.main-nav>a:after{content:'';position:absolute;left:0;right:0;bottom:2px;height:1px;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .2s}.main-nav>a:hover:after,.main-nav>a[aria-current=page]:after{transform:scaleX(1)}.main-nav .nav-contact{display:flex;align-items:center;gap:5px}.nav-contact .arrow{width:20px}.nav-contact .arrow svg{width:17px;height:17px}.menu-toggle{display:none;background:none;border:1px solid var(--line);padding:6px 12px;font-size:13px;border-radius:4px}.hero{position:relative;padding:92px 0 68px;isolation:isolate}.hero:before{content:'';z-index:-1;position:absolute;inset:20px 0 0;background-image:radial-gradient(#d6d6d9 .9px,transparent .9px);background-size:25px 25px;mask-image:linear-gradient(90deg,transparent 26%,#000 78%,transparent),linear-gradient(0deg,transparent,#000 20%,#000 75%,transparent);mask-composite:intersect;opacity:.68;pointer-events:none}.hero .eyebrow{color:var(--muted);margin-bottom:28px;display:flex;align-items:center;gap:10px}.status-dot{width:6px;height:6px;background:var(--accent);border-radius:50%;display:inline-block}.hero h1{font-size:clamp(40px,4.9vw,67px);line-height:1.14;font-weight:600;max-width:1050px;letter-spacing:-.055em}.hero h1 .soft{color:#77797d}.hero-context{font-size:18px;color:var(--muted);max-width:650px;margin-top:28px;line-height:1.65}.hero-context strong{color:var(--ink);font-weight:600}.hero-bottom{display:flex;justify-content:space-between;align-items:center;gap:24px;margin-top:60px}.text-link{display:inline-flex;align-items:center;gap:12px;font-size:15px;font-weight:600}.text-link .arrow{transition:transform .25s}.text-link:hover .arrow{transform:translate(4px,-3px)}.hero-bottom .text-link:hover .arrow{transform:translateY(4px)}.hero-note{font-size:12px;color:var(--muted)}.hero-ornament{position:absolute;right:56px;top:34px;width:27px;height:27px;transform:rotate(15deg);color:var(--accent)}.section-label{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:25px 0;border-top:1px solid var(--ink);font-size:12px;color:var(--muted)}.section-label .eyebrow{color:var(--ink)}.selected-work{padding-top:20px}.project-row{display:grid;grid-template-columns:210px minmax(0,1fr);gap:50px;padding:34px 0 82px}.project-meta{padding-top:4px}.project-number{display:block;margin-bottom:20px;color:var(--subtle)}.project-meta h2{font-size:24px;line-height:1.14;letter-spacing:-.04em;font-weight:600}.project-meta .dates{display:block;color:var(--muted);font-size:13px;margin-top:10px}.project-meta p{font-size:14px;color:var(--muted);line-height:1.75;margin-top:24px;max-width:190px}.project-meta .role{font-size:11px;margin-top:24px;line-height:1.7;color:var(--ink)}.project-link{display:block;min-width:0}.project-art{position:relative;aspect-ratio:1.72;overflow:hidden;border-radius:8px;isolation:isolate;display:flex;align-items:center;justify-content:center;transition:filter .4s}.project-art .art-label{position:absolute;z-index:3;top:24px;left:28px;font-size:16px;font-weight:700;letter-spacing:-.035em}.project-art .art-index{position:absolute;right:28px;top:27px;font-size:10px;letter-spacing:.14em;opacity:.55}.project-art:after{content:'';position:absolute;inset:0;border-radius:8px;box-shadow:inset 0 0 0 1px rgba(0,0,0,.035);pointer-events:none;z-index:5}.project-art img{transition:transform .6s cubic-bezier(.2,.6,.2,1)}.project-link:hover .project-art .main-shot{transform:translateY(-5px)}.art-shop{background:#eee5df;background-image:radial-gradient(ellipse at 92% 15%,#f9f5e8 0,transparent 55%)}.art-shop .main-shot{position:absolute;width:76%;left:7%;top:17%;box-shadow:0 16px 40px #5d312129;border-radius:3px}.art-shop .mobile-shot{position:absolute;z-index:2;height:79%;width:auto;right:6%;top:24%;border:5px solid #fff;border-radius:18px;box-shadow:0 12px 25px #5d31212b;transform:rotate(7deg)}.project-link:hover .art-shop .mobile-shot{transform:translateY(-6px) rotate(5deg)}.art-dufresne{background:#e5ece7;background-image:radial-gradient(ellipse at 0% 100%,#c9dbd4 0,transparent 70%)}.art-dufresne .main-shot{position:absolute;width:85%;top:18%;left:7.5%;border-radius:4px;box-shadow:0 18px 50px #1d4c3c26}.art-dufresne .art-label{color:#1e5749}.art-outfit{background:#e9edf4;background-image:radial-gradient(ellipse at 7% 94%,#ced8e8,transparent 68%)}.art-outfit .main-shot{width:127%;max-width:none;mix-blend-mode:multiply;position:absolute;top:2%;left:-14%}.art-outfit .orbit-label{position:absolute;left:7%;top:43%;max-width:150px;font-size:clamp(16px,2vw,26px);font-weight:600;letter-spacing:-.045em;line-height:1.25;z-index:2}.art-outfit .orbit-label small{display:block;margin-top:16px;font-size:10px;line-height:1.5;letter-spacing:.04em;text-transform:uppercase;color:#505b70}.project-title{display:flex;align-items:flex-start;justify-content:space-between;gap:24px;margin-top:24px}.project-title h3{font-size:clamp(24px,2.35vw,32px);line-height:1.25;max-width:760px}.project-title .arrow{margin-top:3px;transition:transform .25s;color:var(--muted)}.project-link:hover .project-title .arrow{transform:translate(4px,-4px);color:var(--accent)}.project-description{font-size:16px;color:var(--muted);line-height:1.75;margin-top:12px;max-width:780px}.project-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:18px}.tag{display:inline-block;padding:5px 9px;background:#f0f0ee;border-radius:3px;color:#55575c;font-family:ui-monospace,SFMono-Regular,Consolas,monospace;font-size:10px;line-height:1.5;letter-spacing:.02em;text-transform:uppercase}.project-result{display:flex;align-items:baseline;gap:9px;flex-wrap:wrap;margin-top:16px;font-size:13px;color:var(--muted)}.project-result strong{font-weight:600;color:var(--accent)}.strategy-row{display:grid;grid-template-columns:210px minmax(0,1fr);gap:50px;padding:0 0 96px}.strategy-card{border:1px solid var(--line);border-radius:7px;padding:30px;display:grid;grid-template-columns:1fr 140px;gap:28px;align-items:center;transition:background .2s,border-color .2s}.strategy-card:hover{background:#faf9f7;border-color:#bec0c3}.strategy-card .eyebrow{color:var(--accent);margin-bottom:12px}.strategy-card h3{font-size:25px}.strategy-card p{font-size:14px;color:var(--muted);margin:12px 0 18px}.strategy-diagram{display:flex;align-items:center;justify-content:center;gap:5px;height:100px}.strategy-diagram span{width:27px;background:#e9ddd8;border-radius:3px;border:1px solid #e0ccc5}.strategy-diagram span:nth-child(1){height:35px}.strategy-diagram span:nth-child(2){height:52px}.strategy-diagram span:nth-child(3){height:70px}.strategy-diagram span:nth-child(4){height:90px;background:#af253b;border-color:#af253b}.about{background:#f5f5f2;padding:80px 0 86px;scroll-margin-top:var(--header)}.about-grid{display:grid;grid-template-columns:210px minmax(0,1fr);gap:50px}.about-content>h2{max-width:730px;font-size:clamp(32px,3.4vw,47px);line-height:1.2}.about-copy{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(220px,.8fr);gap:50px;margin-top:32px}.about-copy p{font-size:16px;color:var(--muted);line-height:1.9}.about-facts{margin:0;border-top:1px solid #d5d6d2}.about-facts div{padding:13px 0;border-bottom:1px solid #d5d6d2}.about-facts dt{font-size:10px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}.about-facts dd{margin:4px 0 0;font-size:13px}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:46px;padding-top:32px;border-top:1px solid #d5d6d2}.principles .eyebrow{color:var(--subtle);margin-bottom:12px}.principles h3{font-size:17px;letter-spacing:-.025em}.principles p{font-size:13px;line-height:1.8;color:var(--muted);margin-top:10px}.contact-section{padding:90px 0 75px;scroll-margin-top:var(--header)}.contact-grid{display:grid;grid-template-columns:210px minmax(0,1fr);gap:50px}.contact-section h2{font-size:clamp(35px,4.5vw,60px);line-height:1.15}.contact-section p{color:var(--muted);font-size:17px;margin-top:18px;max-width:630px}.contact-actions{display:flex;gap:16px;align-items:center;flex-wrap:wrap;margin-top:32px}.email-link{display:flex;gap:24px;align-items:center;border-bottom:1px solid var(--ink);padding-bottom:8px;font-size:clamp(15px,2vw,24px);letter-spacing:-.03em;font-weight:600;overflow-wrap:anywhere}.email-link:hover{color:var(--accent);border-color:var(--accent)}.copy-email{width:37px;height:37px;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);background:white;border-radius:50%}.copy-email:hover{background:var(--soft)}.copy-email svg{width:16px;height:16px}.site-footer{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-inline:auto;padding-top:25px;padding-bottom:25px;font-size:11px;color:var(--muted);border-top:1px solid var(--line)}.site-footer a:hover{color:var(--ink)}.footer-right{display:flex;align-items:center;gap:24px}.footer-right svg{width:15px;height:15px}.toast{position:fixed;bottom:24px;left:50%;transform:translate(-50%,15px);opacity:0;padding:12px 20px;background:var(--ink);color:white;border-radius:6px;z-index:100;font-size:13px;pointer-events:none;transition:.2s}.toast.show{opacity:1;transform:translate(-50%,0)}
/* Case studies */
.reading-progress{height:2px;background:var(--accent);position:fixed;top:var(--header);left:0;width:0;z-index:40;transition:width .12s linear}.case-hero{padding-top:46px}.breadcrumb{display:inline-flex;align-items:center;gap:9px;font-size:12px;color:var(--muted);margin-bottom:38px}.breadcrumb svg{width:16px;height:16px;transform:rotate(180deg)}.breadcrumb:hover{color:var(--accent)}.case-kicker{display:flex;align-items:center;gap:12px;color:var(--muted);margin-bottom:20px}.case-kicker .sep{width:18px;height:1px;background:#aaa}.case-hero h1{font-size:clamp(38px,4.9vw,66px);line-height:1.12;max-width:1030px;font-weight:600;letter-spacing:-.05em}.case-deck{font-size:20px;line-height:1.7;max-width:850px;color:var(--muted);margin-top:25px}.case-facts{display:grid;grid-template-columns:1fr 1.7fr 1.1fr 1fr;gap:28px;margin-top:37px;padding:25px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.case-facts dt{color:var(--muted);margin-bottom:9px}.case-facts dd{font-size:13px;line-height:1.7;margin:0}.case-cover{margin-top:35px;aspect-ratio:2.07}.case-cover.art-shop .main-shot{width:65%;top:12%;left:16%}.case-cover.art-shop .mobile-shot{top:15%;height:89%;right:12%}.case-cover.art-dufresne .main-shot{width:73%;left:13.5%;top:13%}.case-cover.art-outfit .main-shot{width:103%;left:-1%;top:-19%}.case-cover .art-label{font-size:20px;left:35px;top:28px}.case-cover .art-index{right:35px;top:35px}.case-cover.art-outfit .orbit-label{left:13%;font-size:34px;max-width:230px;top:38%}.case-cover.art-outfit .orbit-label small{font-size:11px}.cover-caption{display:flex;justify-content:space-between;gap:24px;margin-top:12px;font-size:11px;color:var(--muted)}.case-layout{display:grid;grid-template-columns:210px minmax(0,1fr);gap:50px;margin-top:65px}.case-toc{align-self:start;position:sticky;top:125px}.case-toc>.eyebrow{color:var(--subtle);margin-bottom:17px}.case-toc a{display:block;font-size:12px;color:var(--muted);border-left:1px solid var(--line);padding:9px 0 9px 16px;line-height:1.5}.case-toc a.active{color:var(--ink);font-weight:600;border-color:var(--accent);border-left-width:2px;padding-left:15px}.case-toc a:hover{color:var(--accent)}.case-toc .toc-bottom{margin-top:25px;padding-top:18px;border-top:1px solid var(--line)}.case-toc .toc-bottom a{border:0;padding:0;font-size:11px}.case-content{min-width:0}.case-section{padding:0 0 60px;scroll-margin-top:120px}.case-section+.case-section{padding-top:36px;border-top:1px solid var(--line)}.case-section>.eyebrow{color:var(--accent);margin-bottom:16px}.case-section h2{font-size:clamp(27px,3vw,37px);line-height:1.2;max-width:780px;margin-bottom:22px}.case-section h3{font-size:23px;margin:34px 0 15px;line-height:1.3}.case-section p,.case-section li{font-size:16px;color:#555960;line-height:1.9}.case-section p{max-width:790px}.case-section p strong,.case-section li strong{font-weight:600;color:var(--ink)}.case-section ul{margin:20px 0}.case-section li+li{margin-top:10px}.overview-box{background:#f5f5f2;border:1px solid #ededeb;padding:29px 30px;border-radius:5px;margin-bottom:28px}.overview-box .eyebrow{color:var(--muted);margin-bottom:12px}.overview-box p{font-size:20px;color:var(--ink);line-height:1.65;letter-spacing:-.025em}.metric-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;padding:28px 0 22px}.metric-grid.two{grid-template-columns:repeat(2,1fr)}.metric-value{font-size:clamp(28px,3.2vw,41px);letter-spacing:-.05em;line-height:1.2;font-weight:600;color:var(--ink)}.metric-label{font-size:12px;color:var(--muted);line-height:1.7;margin-top:9px;max-width:220px}.metric-label strong{color:var(--ink);font-weight:600}.measurement-note{font-size:11px!important;color:var(--muted)!important;border-top:1px solid var(--line);padding-top:14px;line-height:1.8!important}.case-figure{margin:30px 0}.image-expand{display:block;width:100%;position:relative;overflow:hidden;padding:18px;background:#f6f6f4;border:1px solid #eee;cursor:zoom-in;border-radius:5px}.image-expand img{width:100%;height:auto;margin:auto}.image-expand .zoom-icon{position:absolute;bottom:12px;right:12px;width:30px;height:30px;background:#fff;box-shadow:0 1px 4px #0001;border:1px solid #ddd;border-radius:50%;display:flex;align-items:center;justify-content:center;opacity:0;transition:opacity .2s}.image-expand:hover .zoom-icon,.image-expand:focus-visible .zoom-icon{opacity:1}.zoom-icon svg{width:14px;height:14px}.case-figure figcaption{font-size:11px;line-height:1.8;color:var(--muted);margin-top:12px;max-width:740px}.figure-pair{display:grid;grid-template-columns:1fr 1fr;gap:20px}.figure-pair .case-figure{min-width:0;margin-block:24px}.figure-pair .image-expand{height:400px;display:flex;align-items:center;justify-content:center}.figure-pair .image-expand img{width:auto;max-height:360px;max-width:100%;object-fit:contain}.figure-pair .landscape .image-expand{height:240px}.figure-pair .landscape .image-expand img{max-height:210px}.case-figure.phone{max-width:390px;margin-inline:auto}.case-figure.phone .image-expand img{max-height:560px;width:auto;max-width:100%}.pull-quote{font-size:clamp(22px,2.5vw,30px);line-height:1.5;letter-spacing:-.035em;font-weight:500;color:var(--ink);margin:30px 0;padding:7px 0 7px 25px;border-left:2px solid var(--accent)}.decision-list{display:grid;gap:0;margin:26px 0}.decision{display:grid;grid-template-columns:38px minmax(0,1fr);gap:18px;padding:24px 0;border-top:1px solid var(--line)}.decision .eyebrow{color:var(--subtle);padding-top:4px}.decision h3{font-size:20px;margin:0 0 10px}.decision p{font-size:14px;line-height:1.85}.research-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin:25px 0;background:#f6f6f3;padding:25px;border-radius:5px}.research-grid strong{font-size:26px;letter-spacing:-.04em;font-weight:600;display:block}.research-grid span{display:block;font-size:12px;line-height:1.7;color:var(--muted);margin-top:7px}.inline-related{display:block;background:#f7f4f0;border:1px solid #e8e1d8;border-radius:5px;padding:24px 26px;margin-top:25px}.inline-related .eyebrow{color:var(--muted)}.inline-related h3{font-size:21px;margin:10px 0}.inline-related p{font-size:13px}.inline-related:hover{border-color:var(--accent)}.journey{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line);margin:25px 0;border-radius:4px}.journey>div{padding:22px;border-right:1px solid var(--line)}.journey>div:last-child{border:0}.journey .eyebrow{color:var(--subtle);margin-bottom:12px}.journey h3{font-size:17px;margin:0 0 12px}.journey p{font-size:12px;line-height:1.8}.case-end{margin-top:15px;margin-bottom:20px;padding:35px 0;border-top:1px solid var(--ink)}.case-end-label{color:var(--muted);margin-bottom:25px}.next-project{display:grid;grid-template-columns:1fr 260px;gap:40px;align-items:center}.next-project h2{font-size:clamp(28px,3.2vw,42px);line-height:1.2;max-width:720px;margin:10px 0 20px}.next-project .eyebrow{color:var(--muted)}.next-project .project-art{aspect-ratio:1.5}.next-project .project-art .art-label{font-size:12px;top:12px;left:15px}.next-project .project-art .art-index,.next-project .orbit-label{display:none}.next-project:hover .text-link{color:var(--accent)}.case-contact{background:#f6f6f3;padding:45px 0;margin-top:45px}.case-contact .wrap{display:flex;align-items:center;justify-content:space-between;gap:30px}.case-contact h2{font-size:26px}.case-contact p{font-size:13px;color:var(--muted);margin-top:10px}.case-contact .text-link{font-size:14px}.lightbox{border:0;background:white;border-radius:8px;padding:0;width:min(1200px,94vw);max-width:none;max-height:93vh;box-shadow:0 24px 100px #0004;overflow:auto}.lightbox::backdrop{background:#111c;backdrop-filter:blur(6px)}.lightbox-top{position:sticky;top:0;padding:14px 18px;background:#fff;display:flex;align-items:center;justify-content:space-between;gap:24px;z-index:2;border-bottom:1px solid var(--line);font-size:12px}.lightbox-close{border:1px solid var(--line);background:white;border-radius:30px;padding:5px 14px;font-size:12px}.lightbox-image{max-width:100%;max-height:75vh;width:auto;margin:24px auto;object-fit:contain}.lightbox-caption{padding:0 28px 24px;font-size:12px;color:var(--muted)}.not-found{padding:100px 0 150px;max-width:740px}.not-found h1{font-size:60px;margin:15px 0}.not-found p{color:var(--muted);margin-bottom:30px}
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